My connection towards the design world correlates with my passion for typography and the thrill of creating something from nothing.
Learning new techniques and stepping outside my comfort zone is how I want to grow as a designer leader. I take on leadership in the same creative process like any other design project: with research, understanding and creativity. My aim is to make a working environment where ideas are explored, challenged and shared. Guided by a strong belief in design as a problem-solving tool, as a way of recognizing and forming relationships between ideas and reality, and as a method for improving the connections between people and the products they use.